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It Helps With SEO<\/h5>\n\n\n\n
SEO stands for “search engine optimisation”. It refers to how well a website ranks in search engines such as Google and Bing. <\/p>\n\n\n\n
Responsive websites are also far more likely to rank higher. This is because Google actually prioritises “mobile-first” websites, so if your website does not work well on a small screen it will be sent further down the rankings. <\/p>\n\n\n\n
This also works indirectly. Another one of Google’s ranking factors is user-experience where it analyses metrics such as how long the viewer spent on the page, and whether they interacted with the website and viewed other pages. <\/p>\n\n\n\n
If a website is not responsive and mobile-users happen to visit it, then they will likely click away pretty quickly and not interact with it. This sends bad signals to Google and will cause the ranking position to drop. <\/p>\n\n\n\n
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It Makes it Easy to Share the Website on Social Media<\/h5>\n\n\n\n
Your website shouldn’t just function as a way for new customers to find you from Google, but it should also serve as a place to direct potential customers from social media to find out more about you. <\/p>\n\n\n\n
For example, you may have an Instagram page which gets a lot of reach but the platform doesn’t allow you to share everything that people need to know about your business. <\/p>\n\n\n\n
The best thing you can do here is to direct your Instagram audience to your website to learn more. Since most social media platforms e.g. Instagram, Tik Tok and Facebook are used on mobile devices (rather than desktops or laptops), you need to ensure that you are directing your audience to a website which still looks great on a mobile device. Otherwise, you won’t be leveraging the platform effectively. <\/p>\n\n\n\n
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How Do I Make My Website Responsive?<\/h2>\n\n\n\n
If your website is not responsive then you really need to look at the platform you used to design it. There’s not really a one-size-fits-all answer here because it completely depends on the way the website was built.<\/p>\n\n\n\n
I use WordPress to build and design all my client’s websites and choose a responsive theme to ensure it works perfectly on every device. I also extensively check each website I build on a variety of different devices and screen sizes to ensure it maintains a good user experience. <\/p>\n\n\n\n