{"id":299,"date":"2023-07-12T15:39:19","date_gmt":"2023-07-12T15:39:19","guid":{"rendered":"https:\/\/mediabrightweb.com\/?p=299"},"modified":"2023-09-28T18:12:20","modified_gmt":"2023-09-28T18:12:20","slug":"do-i-need-a-website-for-my-local-business-here-are-the-facts","status":"publish","type":"post","link":"https:\/\/mediabrightweb.com\/do-i-need-a-website-for-my-local-business-here-are-the-facts\/","title":{"rendered":"Do I Need a Website for My Local Business? (Here are the Facts)"},"content":{"rendered":"\n

If you are a local or small business owner, you need a way of getting your name out there to reach clients and customers who currently have no idea you exist. One of the most obvious solutions to this is to have a website. But are websites really all that in 2023? <\/p>\n\n\n\n

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A Website Will Help Customers Find You<\/h2>\n\n\n\n

Let’s just start with some facts. <\/p>\n\n\n\n

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86%<\/h2>

Of people rely on the internet to find local businesses<\/p><\/div>\n<\/div>\n\n\n\n

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97%<\/h2>

Of people learn more about a business by checking online<\/p><\/div>\n<\/div>\n\n\n\n

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46%<\/h2>

Of all searches on Google are for local businesses<\/p><\/div>\n<\/div>\n\n\n\n

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54%<\/h2>

Of users make searches for local businesses every month<\/p><\/div>\n<\/div>\n\n\n\n

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28%<\/h2>

Of local searches result in a purchase within 24 hours<\/p><\/div>\n<\/div>\n\n\n\n

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92%<\/h2>

Of people prefer to get info from a website rather than social media<\/p><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

Statistics according to webfx.com and safaridigital.com.au<\/p>\n\n\n\n

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There’s no denying that the internet has become the go-to place that people look for information. <\/p>\n\n\n\n

Think about it. Searching for something on Google has become such a phenomenon that “Google” has literally become a verb. Consider how many times you hear someone (or yourself) say “Google it” when met with a basic query. <\/p>\n\n\n\n

Combine this with the fact that 46% of the time that anyone ever “Googles” something, they have the sole intention of finding a local business, and it really highlights the power of search engines. <\/p>\n\n\n\n

If you do not have a website you are missing out on a huge proportion of potential customers. There are people out there searching Google every single day for your service, and if you don’t have a website then you’re making it very difficult for them to find you. <\/p>\n\n\n\n

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A Website Builds Trust<\/h2>\n\n\n\n

We already know that having a website gives people a much better chance of finding your business. But what about potential customers who find you by other means, for example through referral or a social media page. <\/p>\n\n\n\n

Surely you don’t need a website as well if people already know you exist? Well, that’s not the case for most businesses. Why? Because websites build trust, authority and credibility. <\/p>\n\n\n\n

An online survey by Verisign<\/a> discovered that 92% of people prefer to get information from a business from their website, rather than a social media page. <\/p>\n\n\n\n

A website:<\/p>\n\n\n\n